On 02.23.08, In Case Studies, by Margarit Ralev
In this case I’m showing my research before creating a logo for a finance consulting company called “Trading Finance”. The client wanted a handshake symbol. We offered him three separate variations in different colors:
Versions 1 & 2 are clear hands icons forming an arrow going up as a symbol of growth and prosperity. Version 3 ( the chosen one) is a stylized angular shape showing in an abstract way the act of handshake. It is serious and businesslike, perfect for the company’s needs.
Hands are a very used symbol in logo design. It was interesting to find out that Hyundai logo symbolizes two people shaking their hands. You can read more about it here. Hope this post helps you in your work. :)
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4 Responses
My logo´s searches and studies have a nice pitstop now… ;)
Great stuff of logos here, thx for the comment in my blog.
I love the simplicity of it. My only concern is how it would look in black and white? Nice work.
Wow! I just loved these logos, thanks for posting these here!
What I can say is very nice and helpful as well as informative post…really help me very much more!! Thanks..
http://www.pose-sms.com