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The UPS logo is one of the most recognizable logos in the world. Maybe it is not the best according to most of you, but somehow I like it most (maybe because I really like Paul Rand’s works). I put the UPS logo first in my set because of the idea of safety represented by the shield – when you send something to somewhere you care how fast it will get there, but the most important is that it really gets there.

FedEx logo is also one of the most recognizable logos in the world. It’s clean and clever. One one of my favourite.

I have to admit that I haven’t seen the other logos in my set before. The common is that all these examples express in someway movement from one direction to another. This expression is achieved by arrows, diagonal lines, wings and bird like symbols and stylized running animals (lions, rabbits… etc.)

As you can see – the colors are quite different. Obviously, bright and dark could do equal work in this case. The majority of the logos in the two sets, presented here, are betting for some reason on the combination of 2 colors. May be the usage of too many colors will spoil the “serious” look or the design decision is directed by the print expenses… What’s your opinion on this ?

I think “YAMATO Logistics” deserve admiration for their “brave” design concept. The black & yellow logo is very original and memorable.