On 03.14.09, In Tips & Tricks, by Margarit Ralev
The video you gonna see is just a theory I found while I was browsing. I’m not saying it’s great or bad. I’m just posting it here, because there are certain things that you could find useful. The only thing I’m sure about is that this recommended shape is making things easier for positioning your logo in many layouts & grids. As usual – if you have an opinion – feel free to share it :)
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6 Responses
I agree with much of what he's saying terms of proportions, but he's missing out on the fact that a.) some logotypes can break the rules due to the other elements of their branding and b.) sometimes the conventions are broken to convey character — and it works.
For instance, the change that he suggested for Victoria's Secret made it look dated and bland. Also, the long vertical orientation totally works in conjuction with their storefront — it conveys a regal and somehow indomitable aura, as if this store is the only reason you should be in the mall in the first place.
On the other hand, I totally agree about the Arby's logo — it stands okay on its own and has a nice character to it, but it gets totally lost in a crowd of signage.
Dear Al – If you are going to offer commentary and critique on a “logotype” please learn how to say it correctly first!
Interesting to say the least, thanks for the share!
Rina
Cam on vi da chia se nhung thong tin nay.
I think he pronounced log-o on purpose because he likes horizontal things. We all know logs tend to be horizontal, not vertical.
Does anyone know how old this video actually is? I'm sure half of those log-o types have changed again by now!