18.06.2009 – BRUSSELS – Greenpeace supporters handed out mock copies of the International Herald Tribune in several countries Thursday to press world leaders to agree on ambitious efforts to tackle climate change.The fake newspaper ( 50 000 free copies ) was handed out in Brussels’ European quarter shortly before EU leaders were to begin a two-day summit at which the environment is on the agenda.
What we are interested in is one of the pages inside that simulates a BP advertisement laughs at the BP logo redesign:
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I think Greenpeace have their point and it’s true that very ofthen design is used to throw dust in consumers’ eyes. This is easily achieved by rebranding and changing the logo of the company. The logo is the flag and usually represents many corporate values. In this case BP obviously tried to use one of the most powerful symbols – the sunflower – on their behalf . Sunflower is known as a positive and friendly symbol, a sign of the light and the good weather. You can check this sunflower logo set in logoblink if you are interested in more logo designs, based on the flower.
The internet version of the newspaper is visible at iht.greenpeace.org. Just refresh a few times, cause the ads in the right sidebar are showing random and you may not see the BP logo joke.
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If you want to read more of this green guerilla marketing story, click here.
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