Definitely a brave approach. And it pays back. As you can read here and there in the NET – the logo is as famous, as the film itself. May be the success of the logo is based on the fact that it’s build by designers for designers.. and this type of audience can appreciate the good idea, the fun of this logotype

A short video about making the Heritage Park Amphitheater logo.

 
This video is prepared by www.MMagic.net.
Scetch + Scan + work in Adobe Illustrator
Here you can read more about the movie :
“I filmed myself from start to finish, the process of designing a logo and time lapsed the whole thing for your viewing pleasure! :) 
The Logo:
The brief required me to design a logo for “Saniware” a [...]

Boom Festival is being held for the first time in 2008, Portugal. It is a complex event where a lot of performances meet. Watch this movie to meet the idea ..

 
… and then watch the logo case, so that you can understand the idea of the symbol these guys came with :) 

 
I think the approach [...]

credits goes to Gio Fuga. Enjoy!

Primi schizzi dal logotipo “Oracle”
Studenti: Daniele Frattolin, Annamaria Mileo, Laura Testasecca, Violetta Troina
http://logoblink.com/2008/01/03/canon-font-making/ 
http://logoblink.com/2008/03/06/ferrari-typeface/