This symantec_brand_guidelines is more about the logo itself. The documents is from 2000, but still – it looks like designed yesterday. I think it’s unuasual that the guideline covers more the logic of designing the symbol / logo, than the usage itself. This is an interesting approach. The PDF is not big – just 20 pages, [...]

A clean and ordered logo guidelines about the previous AT&T mark. Old, but gold ! I like the way things are presented – pages are not empty, but not too crowded with schemes – you can easily absorb the information.  Also simple explanations are given, so that a non-designer should work in a correct manner [...]

Here you can download a superb Skoda logoguideline. Why it is superb ? Because it’s very proffesionally done . Clear and easy to understand. Covers a lot of points and its 73 pages are compressed under 2 MB ! Hope you’ll like it :)  shkoda-brand-guideline [ PDF ] 1.79 MB btw – write in the [...]

This pdf document is from year 1999. Yes, this isn’t the newest Mcdonald’s logo guideline, but I bet it will be interesting to take a look. After all McDonald’s is one of the best brands in the world. You should pay attention to the fact that although McDonald’s is a huge brand with a lot [...]

What I like in this logo guideline of Tetrapak company is the manner things are presented. Take for example the free zone distance – it’s not presented by “x” or some lacking individuality symbol, but with the “T” from the word mark. The contents consist of: 5 One logotype – three fixed combinations 8 Colours [...]