- ARCHIVE / Stories
- Paul Rand / few wise words & motion logos
Actually this 3 minute movie can give you a lot of useful advises for logo design. A lot :)
- Vauxhall new logo (2008)
In order to understand better the new 2008 Vauxhall logo you should check the design of the latest generation cars by the company. Such one is the design of the Insignia model bellow:
In my opinion the previous version of the logo (the red one from 2003 ) is better designed, but obviously the British […]
- Explaining the web2.0 logos
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The question: Fashion, decease, necessity or evolution ?Although this ridiculous Apple logo from 1976 looks like 1876 emblem… this picture represents very good the evolution. Apple is a technology company and can afford to redesign its symbol like in the current moment, but companies like UPS will not do this soon because the UPS logo […]
- USA political election logos 2008 - 1960
It’s amazing how designers have to treat one and the same theme in so many variations. Some of the schemes are repeating themselves, but as a general - there’s a big variety that might be useful for every logo and corporate designer. As we can see - there are certain trends last years - […]
- Making typeface from the Ferrari logo
Studenti: Eleonora Piana, Edoardo Filippo Ramella, Giuseppe Ripa
source: Gio Fuga - new Xerox logo theory
OK, Xerox got a new logo. That’s right.
Why?
Here’s what businessweek says:Making the Brand More Approachable
Designed in the 1960s by branding firm, Chermayeff & Geismar, the familiar block-capital-letter XEROX wordmark, most often seen around the world in red, did not lend itself to the three-dimensional world of Internet and mobile-phone marketing canvases. The new logo, created […] - Making a typeface of the Canon logo
source : Gio Fuga
Studio sul completamento di un alfabeto basato sul logotipo “Canon”
Studenti: Jasmin Schroder, Maria Tasca, Valentina Venza - London Olympics 2012 Logo
The debates about the new Olympics logo are pretty interesting. One way or another - they also promote the event itself, so it’s a good thing that they talk about the logo. Every advertisement is advertisement, even the bad one. OK, but who won the contest and designed the logo? The answer is […]
