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Ford Guidelines Brand Book [pdf]

Ford Guidelines Brand Book [pdf]

      Ford Motor Company is one of the most famous multinational automakers in the world. Founded back in 1903, the company has changed its logo several times. The current logo design is very famous: According to the company the Ford brand book is published in order to “restate what the brand is about”....
Android Branding Guidelines

Android Branding Guidelines

I was watching some Youtube video for some app when I saw this funny android-appstore logo and decided to find the Android Brand Guidelines. Surprisingly – they are pretty short. You can click to zoom in the print-screen from the site. The shot is taken today – 26.04.2012. Who knows – may be the android...
A stool and logo byAlex

A stool and logo byAlex

Here’s what Alex is writing:   I am a Graphic Designer who has been developing identities for 10 years. Last year I designed my first piece of furniture called the A Stool. The shape was based on a capital A letter, set in the Replica typeface. The A-frame gives the stool lots of strength and...
The Manual is dead. Long live the Brand!

The Manual is dead. Long live the Brand!

  Have you ever tried to count how many people have an impact on the corporate identity of your company? By their work, by making small decisions, but also by their unawareness of the context? Each member of the “branding team” brings their own perspective to every project. Behind every piece of marketing or expression...
A logo as a part of an illustration ?

A logo as a part of an illustration ?

Johny Wan sent a link to this peace yesterday. First thought – okey, I’ve seen this type of style before… it’s catchy, but where’s the logo story ? After that I saw the logos in the illustration and start thinking that this is actually something not very common. Probably Johny just wanted to showcase his...
Audi Brand Guideline ( in Russian )

Audi Brand Guideline ( in Russian )

Few notes : the brand guideline is in Russian. Although – I’m sure you’ll understand every brand design rule even if you don’t speak the language. Some of the materials inside ( like the form design diagram ) are in German, so most probably it’s a Russian adaptation / translation. The other thing is that...
Honeywell brief logo history and logo guidelines

Honeywell brief logo history and logo guidelines

No, Honeywell is not rebranding :) It’s just another visually stable brand* that deserves recognition. What is Honeywell NYSE: HON is a major American multinational corporation that produces electronic control systems and automation equipment. It is a major supplier of engineering services and avionics for NASA, Boeing and the United States Department of Defense. The...
Lynda logo guidelines

Lynda logo guidelines

The chance you haven’t watch any lynda.com video tutorial is quite small. Something like 00.5% – especially if you are a professional graphic designer. Lynda.com could be defined in my opinion as a visually stable brand. One and the same logo / logotype for so many years. That’s why I was curious what’s in the...

Logo design books

LOGO Design Vol.1 LOGO Design, Vol. 2 In this follow-up to our immensely successful first volume, youll find over 2000 logos as well as special case study features on brand identities such as MTV, CCTV, and the Metropolitan Museums Berlin branch. Top design and branding offices featured include Meta Design, Saffron Consultants, Research Studios, Stefan...
Playstation 3 new logo design

Playstation 3 new logo design

Playstation with a new logo for the new game console. Inspiration: the PSP logo, 2004.
McDonald's Logo Mania

McDonald’s Logo Mania

In this post I will meet you with more detail on the creation, different uses, and variations of the McDonald’s golden arches logo. More than 120 logos in this set.
HYUNDAI Logo guidelines

HYUNDAI Logo guidelines

HYUNDAI’s logo is a decent one and so is the logo guideline. Old ( 2002 ) , but interesting, in its 93 pages ( 7 MB ) you can read about: Symbol Mark Logotype Signature Color Typefaces Stationery Signage Vehicles Promotion Items Uniforms It’s interesting the hierarchy between Hyundai and its dealers. Also the various...