The Power of the Brand, a Häagen-Dazs Example
The brand can set one seller’s goods or service from the others’. A brand may identify one item, a family of items, or all items of that seller. So, we can say that a Brand is the personality that identifies a product, service or company. A good brand can transmit to the user/consumer, aspects like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become…
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