Definitely a brave approach. And it pays back. As you can read here and there in the NET – the logo is as famous, as the film itself. May be the success of the logo is based on the fact that it’s build by designers for designers.. and this type of audience can appreciate the good idea, the fun of this logotype

This General Electric Guideline is designed for print advertising and covers :
1.0 Brand Architecture
2.0 Monogram
3.0 Tagline
4.0 Color Palette
5.0 Typography
6.0 Imagery
7.0 Tone of Voice
8.0 Gray Bar
9.0 Transition Designs
10.0 Limited Space
11.0 Classifieds/Yellow Pages
12.0 Outdoor
13.0 Grids
There are many GE guidelines out there, since the company has a lot of activities, but I believe this is one of the [...]

Studenti: Eleonora Piana, Edoardo Filippo Ramella, Giuseppe Ripa
source: Gio Fuga