The zOOmin watch is a nice concept product design. With a nice small logotype. The double “OO” looks like eyes and divides the “zoom” into “zoo-m”, which highlights the “min” ( minutes ) idea. And this rises the question : Isn’t the good naming idea actually a half done logotype design… ? spotted in http://www.yankodesign.com/2011/03/16/what-big-hands-you-have/
The logotype itself is nothing special, but the positioning is great. This design shows what you can achieve with just a little juxtaposition, with thinking different in a niche where it’s always the same. This watch makes an impression for sure. “Design provides emotion to our life” is the mantra of Spanish designer Oriol Llahona, the man behind Numero 1 watches. With the sentiment being equal…
