Logo design
The question “Why my company needs a logo?” is essential. It should be asked and answered in order to start a good relation with your clients.
You should tell them the reasons, it’s not their job being design or marketing gurus.
A business with no sign is a sign of no business.
Signs are the most effective, yet least expensive, form of advertising for the small business.
A sign is your introduction and handshake with those passing by, identifying your business to existing and potential customers.
Signs are always “on the job” for you, advertising 24 hours a day, 365 days a year.
People often judge a business by how it looks on the sign.
Many merchants increase their business measurably just by adding a good sign. Conversely, many have gone out of business because they simply were not identified well, so not enough potential customers knew of their existence. As one sign industry professional put it, “A business without a sign is a sign of no business.”
We live in a mobile society. According to the United States Census Bureau, 18% of households relocate each year. As your customers move, you need to replace them by attracting new customers.
So your job is to offer your clients a nice logo, that will serve them with years.
Here’s what we think it should be:
- easy to recognize
- easy to interpret
- easy to reproduce by a non-designer
- cheap to produce / print
- clear symbol with a message
- not to copy an existing logo
Logos are the haiku of graphic design.
Also it will be a better one if it is:
- emotionally charged
- easy to translate / redesign for another language or purpose
- easy to integrate shape
- readable in different scales
- attractive in black&white
- well proportioned
- designed to fit well in a “logo decoration pattern”
If you can’t explain the idea in one sentence over the telephone, it won’t work.
Lou Danziger.
Check also:
www.mcintyresigns.net/faq.html
about.com/od/marketing/a/brandingks.htm
www.lifeclever.com/paul-rand-thoughts-and-despair-on-logo-design/
www.davidairey.com/5-vital-logo-design-tips/
www.logoblog.org/wordpress/paul-rand/
www.ars-logo-design.com/ar_basics_corporate_logo_design.htm
short review on 22 Laws of Branding









































