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Logo and brand news

New Google WAVE logo design story

Google “wave” is a new “collaboration tool”  that you and me are probably going to use soon. This post is about the logo design of this new product. I’ll try to cover the basics – what kind of logo it is, why it’s designed this way, what are the similarities and the differences compared to other logos. Also, you’ll find a small collection of graphic situations and interpretations of this new logo…
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George Sampson Logo (Open Competition)

George is a dance kid with his own career, fans and merchandise. That’s why his brand needs a decent logo :) Read what’s written on his website: “This time around, I’m asking you all to try your hand at designing my official logo which will be used on my websites, posters and my Music DVD cover!! pick one winning design myself and my team will help it be developed into the logo that you will all…
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New Xerox logo theory

OK, Xerox got a new logo. That’s right. Why? Here’s the new logo theory of  businessweek  : ** Making the Brand More Approachable** Designed in the 1960s by branding firm, Chermayeff & Geismar, the familiar block-capital-letter XEROX wordmark, most often seen around the world in red, did not lend itself to the three-dimensional world of Internet and mobile-phone marketing canvases. The new logo…
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