Here are 10 Logoblink ruls that will boost your logo design process:
- Get yourself a decent deadline. At least one week.
- Postpone the logo design. Start doing it after a period of a few days – let the idea grow and visualize it mentally before put it on the paper.
- Forget about the pencil. Grab something different – a charcoal, a marker or just don’t draw on the paper – you can use sand or damp glass for example.. just some alternative.
- Work for less than half an hour. Or at least – sit down to draw with this mind adjustment. Don’t scary your fragile creative soul with the hours of hard work that may follow. Give yourself a non-engaging start – like in a relationship. This will free your mind.
- Save a lot of progress logo versions in the same file – it’s always easy to rework a specific stage that has certain advantage. I’m doing this in one big messy EPS with ALT + DRAG all the time.
- Don’t ask other people if they like it or not – you are the creative person. You can make revisions later in order to make it more readable or something, but don’t let them kill your creative potential.
- Calculate 1 extra hour in the logo design process so you can put your proposal in a decent PDF presentation. It’s a cliche, but we forget it a lot – a good presentation is half of the work.
- Put some extra visualisations in the presentation, so you can give an idea to the client what the other brand materials will look like – he or she will probably order something extra or in the bad case – it will be just a good bonus. Look at it as an investment.
- Show the client the bad versions, too – if he likes something may be it deserves to be reworked. Ask him why he liked this particular logo. Combine the answer with your graphic taste.
- Don’t be a cheap graphic b*tch. Your talent is worth not less than the talent of the person that’s repairing your car, right? And I bet he charges more.
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