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MET has new logo and the Internet is not happy about it

New York’s Metropolitan Museum of Art is about to make a major change in its logo design. The information came up from Justin Davidson from Vulture and according to him the Museum will present new contemporary logo on March 1st. The logo is designed by Wolff Olins, a global branding company. Davidson shares an image of MET’s new logo in his article. The new logo compared to the current one, which…
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The Hidden Meaning In The Logos of Hyundai, Toyota and BMW

Hidden meanings is a favorite topic for logo designers, curious marketers or just some cool nerds. The car brands usually have logos which contain hidden meanings and that’s why we selected three big players from the industry and explored their logos. Hyundai, Toyota and BMW are on the desk. Hyundai What on H-letter could be hidden? It’s a relevant question to ask when someone talks about hidden…
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The Use of National Symbols in Logo Design

The United States’ flag is a major symbol not only of the American nation but of the American values – freedom and independence as well. US has probably one of the richest on symbols flags among all the countries in the world. Today it contains 50 stars and 13 stripes. Originally it had 13 stars that represented each American colony. However, the 50 stars today represent the number of states in…
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Google’s New Logo is Evolving Again

After the change of the name of Google Company with Alphabet, there comes another big change. A new logo. The announcement in Google’s blog says that the changes in the logo reflect the changes in the way people are reaching the destination Google. 17 years ago Google was only desktop reachable destination, but in 2015 people are getting in through multiple devices and not only by typing on a…
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The phoenix, the brands and the rebirth in logo design

One of the events that marked the end of 2014 for the internet community was the Sweden official’s involvement in putting offline the popular torrent tracker thepiratebay. However only 2 months later the mother ship of the online pirates came back with the proverbial symbol of resurrection – the phoenix. Probably the phoenix will stay on the homepage temporary as a symbol of the website’s rising…
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Aaron Draplin Logo Design Process

It’s an entertaining learning video about how you can approach logo design. It’s about a fifteen minute cool logo. Trying to figure out the design brief, making sketches and finally some polished vectors. This dude will make you smile! Hats down for Lynda.com for making this video. The designers need more of these. After all – it’s not all about some screen tutorials, it’s about the approach that…
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8 Famous Rock Music Logos Explained

It is undeniable fact that when we talk about musical CDs, vinyls and posters graphic design and music go hand in hand. Logo design and branding of the various music bands and singers seem to create the perception of music industry as a corporate enterprise. The distinctive corporate identity is essential for every kind of business aiming to be successful and recognizable, including music as well…
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Reebok’s new logo embodies change

Reebok company was found in 1895 in a small England town with the name “JW Foster and sons”. The company changes its name in 1958 when the sets the goal to design, sell and distribute sport accessories for fitness and casual occasions, clothes and equipment all over the world. In 2006 the Adidas group acquired Reebok. The company has focused more on fitness rather than specific sports and began to…
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10 cafeteria logos with 10 different appeals

When it comes to logo design for coffee shop or cafeteria there aren’t a lot of different choices for symbols that we could use. Coffee cups and coffee granules, warm colors and specific typography are some of the most commonly used elements in this kind of graphic design. But that doesn’t mean that the commonly used symbols couldn’t stand with different appeals in a different ways for different…
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Bing Logo: Before and After the Redesign

Bing is the search engine of Microsoft that was launched in the middle of 2009. In September 2013 Microsoft presented their new Bing logo. The introductory video on this occasion marked the rivalry with the search engine of google and tried to position it like “something more than just a box with search results”. The video indicates a huge amount of bing’s qualities compatible with tablets and…
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