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Logo and brand news

MET has new logo and the Internet is not happy about it

New York’s Metropolitan Museum of Art is about to make a major change in its logo design. The information came up from Justin Davidson from Vulture and according to him the Museum will present new contemporary logo on March 1st. The logo is designed by Wolff Olins, a global branding company. Davidson shares an image of MET’s new logo in his article. The new logo compared to the current one, which…
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Google’s New Logo is Evolving Again

After the change of the name of Google Company with Alphabet , there comes another big change. A new logo. The announcement in Google’s blog says that the changes in the logo reflect the changes in the way people are reaching the destination Google. 17 years ago Google was only desktop reachable destination, but in 2015 people are getting in through multiple devices and not only by typing on a…
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Reebok’s new logo embodies change

Reebok company was found in 1895 in a small England town with the name “JW Foster and sons”. The company changes its name in 1958 when the sets the goal to design, sell and distribute sport accessories for fitness and casual occasions, clothes and equipment all over the world. In 2006 the Adidas group acquired Reebok. The company has focused more on fitness rather than specific sports and began…
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Bing Logo: Before and After the Redesign

Bing is the search engine of Microsoft that was launched in the middle of 2009. In September 2013 Microsoft presented their new Bing logo . The introductory video on this occasion marked the rivalry with the search engine of google and tried to position it like “something more than just a box with search results”. The video indicates a huge amount of bing’s qualities compatible with tablets…
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Dropbox with a new logo

This was inevitable. Moving from a “ gradient web icon ” to a classic logo is always a matter of time. Yes, that’s why it’s called a logo, not an “icon”. It has certain graphic advantages and could be used everywhere. On cakes, on uniforms, on extremely small scale, etc. This is the real sign that Dropbox is moving to another level. The level where it’s not enough to have something like a web…
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Did you notice the facebook redesign ?

With the introduction of Facebook Graph Search new design elements appeared and some existing ones changed. Probably we can define this as the rebranding of Facebook in year 2013. You probably can already see this images in the design of your facebook profile page. Probably the reason for changing the new logo was the idea of making it negative in the top bar. This logo design move is turning…
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Logo sets : US and UK’s Best Retail Brands for 2013

A few days ago Interbrand revealed their “Best Retail Brands” lists for twelve regions! Those lists of top brands are created based on solid arguments and reports. Some of the lists are quite short (Australia’s is a short Top 10 BRB list), whereas others are quite long. The logo set above shows what is probably the most interesting list of all – the Top 50 U.S. Best Retail Brands for 201…
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American Airlines rebranding – 2013

American Airlines is one of the most popular airlines in the world. They have been around for about 80 years now and have changed their logo design a few times. You can see the evolution of the AA logos, compiled by designboom.com , here: The last one is the American’s new logo design, changed on 17th January 2013. Except for this time they didn’t only change the logo but rebranded everything…
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Prezi with a new logo

You probably know the best online software for presentations out there – PREZI. Recently they have changed their brand identity.  It’s now more “blueish” and more cold-corporate. The logotype is more conventional. Personally I like the funny two-way-“r”. The “e” is the already popular “smiled-haineken E”  In case you wonder where the mark comes from and why it’s so detailed for a logo – it’s…
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