Case Studies

Read about various logo design case studies

The Hidden Meaning In The Logos of Hyundai, Toyota and BMW

Hidden meanings is a favorite topic for logo designers , curious marketers or just some cool nerds. The car brands usually have logos which contain hidden meanings and that’s why we selected three big players from the industry and explored their logos. Hyundai, Toyota and BMW are on the desk. Hyundai What on H-letter could be hidden? It’s a relevant question to ask when someone talks about…
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Logo evolution: Le Coq Sportif

We have all heard of the athletic rooster , or as it is more famous – Le Coq Sportif. The triangular (in most cases) logo with the rooster can be seen on variety of shoes, shorts, t-shirts and other sports equipment. Whereas the French company producing sports clothing originated back in 1882, the first branded products were available on the market from 1948. This is when Le Coq Sportif came up…
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Ambigram Logo Set Collection

An ambigram is an art form that can be read in the same way from another viewpoint or orientation. John Langdon and Scott Kim are the two artists who have been most responsible for the popularization of ambigrams. Douglas R. Hofstadter has focused his research on the sense of “I”, consciousness, analogy-making, artistic creation and etc. He describes an ambigram as a “calligraphic design that…
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36 Famous coffee logos from around the world

As the coffee is my favorite everyday drink I did a research on the coffee brands and their logos from around the world. I’ve collected the most interesting  of the famous coffee logos for you to see here! Enjoy them:) It’s interesting how different the approach to each logo design is. The company’s logo is the most important part of the corporate identity. Therefore, brand logos should…
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Guimarães 2012 – European Capital of Culture Logos

Last year I was invited by my friend and colleague Tiago Lemos to visit Portugal. So it happened that  in 2012 the city of Guimaraes, Portugal was the European Capital of culture. The city is famous for  its museums, plenty of monuments, cultural associations, art galleries and popular festivities. During the time it was the capital of culture you could see the graphic identity designs for the…
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The Power of the Brand, a Häagen-Dazs Example

The brand can set one seller’s goods or service from the others’. A brand may identify one item, a family of items, or all items of that seller. So, we can say that a Brand is the personality that identifies a product, service or company. A good brand can transmit to the user/consumer, aspects like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become…
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Logo design process by MMagic Design

This video is prepared by www.MMagic.net . Scetch + Scan + work in Adobe Illustrator Here you can read more about the movie : “ I filmed myself from start to finish , the process of designing a logo and time lapsed the whole thing for your viewing pleasure! :)  The Logo: The brief required me to design a logo for “Saniware” a company which specializes in sanitary wares and bathroom toilet…
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