After the change of the name of Google Company with Alphabet, there comes another big change. A new logo. The announcement in Google’s blog says that the changes in the logo reflect the changes in the way people are reaching the destination Google. 17 years ago Google was only desktop reachable destination, but in 2015 people are getting in through multiple devices and not only by typing on a keyboard.
“Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).”
Google presents the new logo not only as a sign that shows you that you are using google, but also how Google is working for you – by voice search, by typing words or by tapping. The new logo consist of letters, colors and elements as well – mic, dots and lines. The internet is looking forward to see how these elements will be introduced in the rest of Google’s products. These elements are not exclusively Google’s, but the company colors are going to be the tools that will make the mic and the other elements from the gif below google’s ownership.
Drew Olanoff’s article in Techcrunch makes an interesting observation that the internet is having a hard time accepting this change, but in the real world the change of the logo looks more than natural. He shows what he means by pictures:
The G icon of Google also seems to have its own change. The new icon is not little “g” anymore – it is a capital letter now and consists of four colors that match the logo.
It is not the first time Google introduces major changes in its logo, it will not be the last. What matter is that the company’s changes are driven by the reality-check they constantly do and the looking to the future.
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