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Reebok's new logo embodies change

Reebok’s new logo embodies change

Reebok company was found in 1895 in a small England town with the name “JW Foster and sons”. The company changes its name in 1958 when the sets the goal to design, sell and distribute sport accessories for fitness and casual occasions, clothes and equipment all over the world. In 2006 the Adidas group acquired...
Dropbox with a new logo

Dropbox with a new logo

This was inevitable. Moving from a “gradient web icon” to a classic logo is always a matter of time. Yes, that’s why it’s called a logo, not an “icon”. It has certain graphic advantages and could be used everywhere. On cakes, on uniforms, on extremely small scale, etc. This is the real sign that Dropbox...
Logo sets : US and UK's Best Retail Brands for 2013

Logo sets : US and UK’s Best Retail Brands for 2013

A few days ago Interbrand revealed their “Best Retail Brands” lists for twelve regions! Those lists of top brands are created based on solid arguments and reports. Some of the lists are quite short (Australia’s is a short Top 10 BRB list), whereas others are quite long. The logo set above shows what is probably...
American Airlines rebranding - 2013

American Airlines rebranding – 2013

  American Airlines is one of the most popular airlines in the world. They have been around for about 80 years now and have changed their logo design a few times. You can see the evolution of the AA logos, compiled by designboom.com, here: The last one is the American’s new logo design, changed on...
Prezi with a new logo

Prezi with a new logo

      You probably know the best online software for presentations out there – PREZI. Recently they have changed their brand identity.  It’s now more “blueish” and more cold-corporate. The logotype is more conventional. Personally I like the funny two-way-”r”. The “e” is the already popular “smiled-haineken E”  In case you wonder where the...
Infographic: colors of world brands

Infographic: colors of world brands

Incoming search terms:color infographicfunny apple logo vs androidsatansbrand daughter
Shutterstock’s New Logo

Shutterstock’s New Logo

  Our new visual identity is just the beginning of exciting new things from our team, and we sure hope you like it! If you want to read more about our process and insights, I’ve shared some highlights after the jump. Still reading? Great! The team is thrilled with the new visual identity system we...
So.cl logo - the smiled social face of microsoft

So.cl logo – the smiled social face of microsoft

            This is how the logo looks in the header of the site.   BTW- this is how the announced logo was looking in december, 2011. A bit different. I’m not sure I like the new one more. What do you think ? Incoming search terms:new microsoft logologo con clsocial...
KIA K9 logo

KIA K9 logo

  I’ve spotted the new KIA K9 . It’s a nice copy of BMW so I  was interested in the logotype:   I thought – this car deserves another logo. Here’s the 5 minute sketch:     Here are some other K9 logos from different companies:            Personally I like the red one with the...