The debates about the new Olympics logo are pretty interesting. One way or another – they also promote the event itself, so it’s a good thing that they talk about the logo. Every advertisement is advertisement, even the bad one. OK, but who won the contest and designed the logo? The answer is Wolffolins.com . I think they DO have their own style and approach. You can download the short case study.
My personal oppinion is that it’s so 80′s, but meanwhile – this fashion is back last year. The question is: would it be so fashion again in 2012, when it will be used? May be. May be more than a lot of the rest suggestions. I think its biggest advantage is the USAGE. You can use it everywhere and you can use also separate modules from it. And when we talk about tons of adv. materials – it matters. Nobody is paying attention to the little notice “London”, but it’s an original typo that Wolffalins created. The colors – for some reason this type of pink is the same color as the logo of my small design studio :) so I like it. One should admit the logo also stands very good in B&W. Which is again very important , especially for the print expenses and the usage. Shapes – rapid and bumping shapes are reminding me of the competition on the olympic field, on every track everywhere. When I look and think twice I see some shapes like blazers – which may represent the speed (an essential element in every competition). Every time you are creating a logo – check how it looks when it’s minimized. The large forms of the 2012 logo pass this test, too. It’s readable & recognizable enough.
This paragraph above is written after half an hour of research and it’s not created to defend in any way the creators of the logo. It’s just my answer to all my questions. But still, every time you laugh this logo, have in mind that the guys who created it spent a lot more than 5 minutes, designing it ( if we consider other projects of their portfolio ) and the final product is not just some pink crazy Sh*t ;) . I’ll try to do some more research on the theme soon, but in my point of view this logo is a good choice.
Here are some mocking, but creative videos with the logo.2012 logo – much better moving…
London 2012 Olympic Games Logo Design Bl*wjob!?
These are 3 more 2012 logos that I like:
and these are the logos of the other countries-candidates, I’m showing them here because you might be interested in other 2012 design ideas..
Other logo ideas explained in bbc.co.uk
Other resources:
http://www.b3ta.com/board/7254029
http://www.wolffolins.com/london2012.php
http://news.bbc.co.uk/2/hi/in_pictures/6722205.stm
http://www.winkreative.com/default.asp
http://www.fiftyfoureleven.com/weblog/general/olympic-logos
If you have an opinion or you want to add links for additional materials – please, comment :) here comes the bonus :
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7 Responses
The more I watch it, the more I like it.
I think the logo is brave – as every sportsman must be (and also every designer), aggressive, and carrying the sports will to win.
The idea is beyond most people imagination – no Tower of London, no London Eye, no classic Olympic games colors… – that’s why it is so difficult to be perceived and liked. Maybe this is a brave try of Wolff Olins to beat the British conservatism.
What a task … :)
Making this big jump over people design expectations in my opinion somehow aims to encourage all participants in the Olympic games to surpass their abilities and show the best they can, even more. Its bold forms speak about strength – important characteristic of sportsmen bodies and characters. The sharp edges lead the eye in a dynamic, fast changing its direction line, expressing speed and movement. Its power makes me eager to watch the 2012 Olympic games – with such a logo these would be the most interesting and inspiring, full of adventures and emotions Olympic games. This way it affects me…
It looks great on advertising materials – and it is designed so well that it can be used easily for everything. Everybody speaks about it – which makes it famous and no one will forget it – what more?!
London is a modern city – why not to have a modern logo?!
Some interesting links of the topic:
http://www.innovationsinnewspapers.com/index.php/2007/06/05/some-opinions-about-the-new-london-olympic-games-logo/
http://www.timesonline.co.uk/tol/sport/london_2012/article1909770.ece
[...] London 2012 logo is powerful and inspiring. Check this relative entry. [...]
2012 logo invoice :)
I Think it’s not beautiful for the Olympic games.
I had to create a logo for it for school 2 years ago It will be in a video by me on youtube or if you want to see it you can email me pcjonathan@hotmail.co.uk
The topmost logo looks rad, but I don't think its fit for the grand event because it lacks seriousness. The others look awe-inspiring though, and I'm so excited that more would come because there's still over 2 years before the event so I'm looking forward to see them soon!