In order to understand better the new 2008 Vauxhall logo you should check the design of the latest generation cars by the company. Such one is the design of the Insignia model bellow:
In my opinion the previous version of the logo (the red one from 2003 ) is better designed, but obviously the British Opel needed a new logo which should correspond more accurately to the policy of the company. The “American” look needs an American logo… Black and Silver is the answer. The very aggressive shapes and the bigger head of the griffin are also a part of this answer. Here’s what we read in Autounleashed.com:
“Today ( 09. 04 . 2008 ) , Vauxhall presented their new logo, which will debut on the upcoming Insignia. With this new logo, the British GM subsidiary wants it to inspire “modern, fresh and inspired”, just like their current cars, the redesigned Astra and Corsa, plus the upcoming Insignia.
Bill Parfitt, Vauxhall’s Managing Director, said “While the new-look Griffin pays homage to our 100 year-plus manufacturing heritage in the UK, it also encapsulates Vauxhall’s fresh design philosophy, first showcased in the current Astra, and set to continue with Insignia”.
As we said, the new Vauxhall logo will debut together with the new Insignia, at the British International Motor Show in July. After the show, all Vauxhalls cars will roll out of the factory wearing the logo.”
Hope you will enjoy this image of branded Vauxhall rally car, which I found while looking for the logo materials …
As well as this collection of other Vauxhall logos :
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13 Responses
Previous, was better/
It’s funny that the Vauxhall Insignia pictured above has the Opel logo :)
As for the subject itself, adding the tiny type doesn’t seem a good idea to me, other than that… Not really an improvement, not really a recourse
> nicetype > I agree with you.
both the small type and the Opel logo.
The thing is that all the pictures from the press releases for the new Insignia were with the Opel logo :)
and.. I don’t see anything wrong, since they are one and the same car :)
I prefer the 2003 version better than the latest one. Cropping out the wing form makes the griffin less identifiable.
Ale vauxhall to maszyna pewnie nie raz zobaczymy czym kto bedzie jezdzil ,ja mam vauxhall CALIBRA JEST ZAJEBISTY PO TUNINGU I MIESZKA ZEMNA W WIELKIE BRYTANI :)
I personally think the new logo is horrible, why keep changing the logo… the logo is meant to be something people remember if you keep changing it your just going to start confusing people
hi, Brett, 10x for the nice comment!
I agree.
But I’m asking myself.. if these big companies use the changing of the logo as a marketing tool to make some noise about their products… then design and all the values of an emblem are not the focus in this case. It’s just about some new image… that will not last much longer than the previous one, so they don’t care if it’s built as it should be.
vauxhall is for opel
and opel is better than vauxhall’s logo
I agree on this – OPEL’s logo is better designed.
No the vauxhall brand is better then opel and I like the griifin and the fact that we have a brand unique to the UK which is becoming more and more unsuall in the motoring industry even if it is really US owned and no longer an ironworks in south west london where it started.
Yep, it’s simple, clean and modern but loses all the pride of the standard-bearing confident griffin. And it’s off brief as far as I can tell. What we have now is a budgie feebly waving a pennant. Maybe right for these recessionary times? Somehow, I don’t think so. I think a committee got to this one and nailed it.
ha, the “recessionary times” was a good note :))
as I look it again – you are right.
Why not just call it what it is and slap on a GM logo already…the soul is gone at Vauxhall…