How kids see your brands

After his first insightful video about how a 5-year-old child perceives famous brand logos, Adam Ladd has come up with a new idea. It’s a similar video, but this time he’s showing his 5-year-old daughter symbols (logos) she is not familiar with. The he’s asking her to redraw them from memory. As the video says “It’s fun to see which ones (logos) are memorable, and what design elements she honed in on”. It is indeed. Which part of the logo makes the biggest impact on a kid, and therefore, us? Which shape, form, decoration and their combinations? Take a look:

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Source:

www.brandingmagazine.com/2012/05/10/which-part-of-a-logo-makes-the-biggest-impact-on-us/