![lincoln-logo-motion-design-01 lincoln logo motion design 01](/static/ea09acec3fa8591a21123919a7e44f72/3ad8d/lincoln-logo-motion-design-01.jpg)
![lincoln-logo-motion-design-02 lincoln logo motion design 02](/static/d241b08005fbb9e813a039d91770ecad/3ad8d/lincoln-logo-motion-design-02.jpg)
You can see in every car commercial the badge of the brand lighted in some pretty cool way. And that’s awesome usage of the pastic of the form. I’m showing the following screens and the video because the motion designers managed to get the most of the logo in every aspect – the opening shots, in the movie titles and in the closing brand motion animation.
![lincoln-logo-motion-design-03 lincoln logo motion design 03](/static/ea71915e073292b1f33e4c16f3489516/3ad8d/lincoln-logo-motion-design-03.jpg)
![lincoln-logo-motion-design-04 lincoln logo motion design 04](/static/eec270d3b14d031a900efcb58654bbe6/3ad8d/lincoln-logo-motion-design-04.jpg)
Some logos are just constructed very well and allow great dissection and separate elements usage. This is the case with the Lincoln star in the frame. The pure geometry is suitable for many motion animations. For example – above you can see the logo opening space for the titles as two brackets.
![lincoln-logo-motion-design-05 lincoln logo motion design 05](/static/238cd8efba82933fc4a33bf321f8d393/3ad8d/lincoln-logo-motion-design-05.jpg)
![lincoln-logo-motion-design-06 lincoln logo motion design 06](/static/01209433c8d5bc3b565ba00ebe548b18/3ad8d/lincoln-logo-motion-design-06.jpg)
![lincoln-logo-motion-design-07 lincoln logo motion design 07](/static/27aa2b262afd264637906e7a3ce4fc9b/3ad8d/lincoln-logo-motion-design-07.jpg)
![lincoln-logo-motion-design-08 lincoln logo motion design 08](/static/1f5d5846ab3ca8084a16c6f0fa7b950a/3ad8d/lincoln-logo-motion-design-08.jpg)
![lincoln-logo-motion-design-09 lincoln logo motion design 09](/static/5443d2990b6c0544d9692f9b37d4cc8b/3ad8d/lincoln-logo-motion-design-09.jpg)
Another variation with only one bracket and more light.
![lincoln-logo-motion-design-10 lincoln logo motion design 10](/static/2825beea49f2c23ad9add29c9cfd2087/3ad8d/lincoln-logo-motion-design-10.jpg)
![lincoln-logo-motion-design-11 lincoln logo motion design 11](/static/d76ff7a61b5981e739ab9ba6f37b0f37/3ad8d/lincoln-logo-motion-design-11.jpg)
![lincoln-logo-motion-design-12 lincoln logo motion design 12](/static/0797df430a871fab3a387621caba18e6/3ad8d/lincoln-logo-motion-design-12.jpg)
![lincoln-logo-motion-design-13 lincoln logo motion design 13](/static/e94bcd5c72d7cdcbb7cdd51653232017/3ad8d/lincoln-logo-motion-design-13.jpg)
![lincoln-logo-motion-design-14 lincoln logo motion design 14](/static/d0e8be43ed0d64eed84b8c59a789df9f/3ad8d/lincoln-logo-motion-design-14.jpg)
![lincoln-logo-motion-design-15 lincoln logo motion design 15](/static/2615c5dcd99ececa493b6158f84b2bb8/3ad8d/lincoln-logo-motion-design-15.jpg)
![lincoln-logo-motion-design-16 lincoln logo motion design 16](/static/498e52c434aea2c50867655fc1b6cae4/3ad8d/lincoln-logo-motion-design-16.jpg)
![lincoln-logo-motion-design-17 lincoln logo motion design 17](/static/fa2c6ceca8f62eec9396ce081009660d/3ad8d/lincoln-logo-motion-design-17.jpg)
This is the closing brand motion design that really made me share the movie. You can watch in the final 4 seconds of the video. The concept with the L-s of the logotype, becoming the frames of the mark deserves recognition, doesn’t it ?
Actually I like the whole ad campaign.
And in this one the logo is transforming once again into the web adress : lincoln.com, rotating itself in the final phase under 90 degrees, so that the same approach doesn’t look boring. Also if you watch carefully – in the beginning (00:10) the star from the logo is used as a touch symbol,too.