Usually they print logos on fabric, but that’s not the case in this Russian Standard Vodka campaign.
Don’t know if this is an international concept, but it’s the first time I see it.
Spotted on a Sofia Design Week party ( Bulgaria ).

Margarit Ralev created Logoblink.com in 2007, as a 100% logo design blog.
He started his career as s freelance web designer in 2001. Ralev.com design portfolio was created in 2004. In 2006 he registered “Ralev.com Ltd.”, a company providing all sorts of advertising and graphic design services. Since 2008, the company focused on brand identity design and brand consulting.

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