All articles tagged as "case study"

Inspiration

Obama logo design – Sol Sender [oo]

by Margarit Ralev on
Briefly: Sol get the assignment to design the political logo of the Obama’s campaign. This is late 2006.  He and the small team from MODE ( first 5, than reduced to 3 incl. him ) should deliver unique logo for this unique candidate. Now when Sol is already part of the ” VSA partners” ( some interesting brand case studies, by the way ), he talks about the process in two movies – 8and 5 min. If you…
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Case Studies / Inspiration

Swisscom awesome rebrand movie

by Margarit Ralev on
I hope this movie will inspire you. Here’s what the guys from moving brands say about the project: Swisscom, one of the leading brands and a market leader in Switzerland (with more than 60% average share of market), is perceived as one of the most trusted brands by Swiss people. The Swisscom re-brand is the final step to a major restructuring of the whole Swisscom organisation which will see…
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