This pdf document is from year 1999. Yes, this isn’t the newest Mcdonald’s logo guideline, but I bet it will be interesting to take a look. After all McDonald’s is one of the best brands in the world. You should pay attention to the fact that although McDonald’s is a huge brand with a lot of advertising and corporate guidelines – the most important one – the logo guideline consists of only 2o pages!
Here’s some part of the document:
“What is a Trademark ?
A trademark is a word (McDonald’s® ), symbol ( M ) or phrase
(“Did Somebody Say McDonald’s?”™) adopted by McDonald’s to identify
our products and services and distinguish them from those of our
competitors. A trademark is a guarantee of consistency and quality. It
assures our customers that all products bearing our trademarks are of
the same high quality that customers have come to expect from
McDonald’s. ”
Click on the picture to read more and download the PDF file.
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These links might also be useful:
1) http://www.brandsoftheworld.com/guidelines/51228.html
2) http://www.dinesh.com/History_of_Logos/Worlds_Best_Brands_and_Logos/McDonalds_Logo_-_Design_and_History/
3) http://en.wikipedia.org/wiki/McDonalds
haaay..