This pdf document is from year 1999. Yes, this isn’t the newest Mcdonald’s logo guideline, but I bet it will be interesting to take a look. After all McDonald’s is one of the best brands in the world. You should pay attention to the fact that although McDonald’s is a huge brand with a lot of advertising and corporate guidelines – the most important one – the logo guideline consists of only 2o pages!
Here’s some part of the document:
“What is a Trademark ?
A trademark is a word (McDonald’s® ), symbol ( M ) or phrase
(“Did Somebody Say McDonald’s?”™) adopted by McDonald’s to identify
our products and services and distinguish them from those of our
competitors. A trademark is a guarantee of consistency and quality. It
assures our customers that all products bearing our trademarks are of
the same high quality that customers have come to expect from
Click on the picture to read more and download the PDF file.
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