Logoblink.com is blogging about logo design since 2007. Logotypes, marks, signs, symbols - you'll find it all here.
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Ford Guidelines Brand Book [pdf]

Ford Guidelines Brand Book [pdf]

      Ford Motor Company is one of the most famous multinational automakers in the world. Founded back in 1903, the company has changed its logo several times. The current logo design is very famous: According to the company the Ford brand book is published in order to “restate what the brand is about”....
Android Branding Guidelines

Android Branding Guidelines

I was watching some Youtube video for some app when I saw this funny android-appstore logo and decided to find the Android Brand Guidelines. Surprisingly – they are pretty short. You can click to zoom in the print-screen from the site. The shot is taken today – 26.04.2012. Who knows – may be the android...
Anatomy of the logotype

Anatomy of the logotype

      You are probably working with fonts from some time now.. and you don’t consider yourself as a type nerd, but it’s a good thing to go back to the basics and check what’s what.   Here you go – practice :   Stem Counter Shoulder Serif Ascender Arc of stem Link Loop...
Meaning of Jewish candlestick symbol

Meaning of Jewish candlestick symbol

  The Days of the week are named for the ancient gods/planets. There are 5 planets visible to the naked eye from the earth, plus the sun and the moon, that make up the pantheon of 7: Sun, Moon, Mercury, Venus, Mars, Jupiter, and Saturn.       You can see some interesting pictures of...
Audi Brand Guideline ( in Russian )

Audi Brand Guideline ( in Russian )

Few notes : the brand guideline is in Russian. Although – I’m sure you’ll understand every brand design rule even if you don’t speak the language. Some of the materials inside ( like the form design diagram ) are in German, so most probably it’s a Russian adaptation / translation. The other thing is that...
Honeywell brief logo history and logo guidelines

Honeywell brief logo history and logo guidelines

No, Honeywell is not rebranding :) It’s just another visually stable brand* that deserves recognition. What is Honeywell NYSE: HON is a major American multinational corporation that produces electronic control systems and automation equipment. It is a major supplier of engineering services and avionics for NASA, Boeing and the United States Department of Defense. The...
A new free tool for your logotypes

A new free tool for your logotypes

Actually it’s a new free tool for custom fonts, but it also looks an easy alternative tool to make a great logotype. Watch the movie or just go and experiment. I don’t have  a printer around me so I’ll try it next few days. How it works ? 20 sec registration. print the layout take...
A Few Thoughts On Symmetrical Logos

A Few Thoughts On Symmetrical Logos

  Niels van Quaquebekeand Steffen Giessner of the Rotterdam School of Management showed logos of 100 Global 500 companies to two groups of participants. One group rated them on attractiveness and symmetry; the other judged whether the logo suggested that the company behaved ethically. The result: Rationally or not, people associate symmetrical logos with more ethical,...
The First American Book On How To "Select" A Successful Logo

The First American Book On How To “Select” A Successful Logo

Published in 1947, the Textile Brand Names Dictionary was devised as a simple resource for those entering the textile business. I’ll copy for you a small paragraph from the Heller’s blog that’s probably representing the essence of the things: This book was possibly the first American primer on how to “select” a successful mark. So, in the...
Tag the logos

Tag the logos

All you do is type the first thing that comes into your head for each logo (every time you hit “submit,” a new logo comes up). Over time (not a lot of time, in this case, which I’ll get to in a minute), each featured brand has its own tag cloud, representing the collective perception and...
Lynda logo guidelines

Lynda logo guidelines

The chance you haven’t watch any lynda.com video tutorial is quite small. Something like 00.5% – especially if you are a professional graphic designer. Lynda.com could be defined in my opinion as a visually stable brand. One and the same logo / logotype for so many years. That’s why I was curious what’s in the...
Vintage logo designs by Stefan Kanchev : over 160 pages of great designs [PDF]

Vintage logo designs by Stefan Kanchev : over 160 pages of great designs [PDF]

  A lot of things could be said about my favorite logo designer : Stefan Kanchev (1915-2001). The most important thing of all is that he was a great talent. Unfortunately, as many other great artists, he didn’t become world famous because he was working “behind” the Iron Curtain.     In the first world exhibition...