All articles tagged as "openbrand"

The Manual is dead. Long live the Brand!

Have you ever tried to count how many people have an impact on the corporate identity of your company?By their work, by making small decisions, but also by their unawareness of the context? Each member of the “branding team” brings their own perspective to every project. Behind every piece of marketing or expression of the brand — whether it’s a business card, a shop assistant, or an advertising…
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