It’s colorful, it’s extravagant.. and it’s not the typical Euro Championship logo, but with the right presentation everything’s fine.

Actually the video is made back in 2009, but it’s a really good example of how a brand design should be approached and presented. If the London 2012 Olympics logo had the same presentation – I bet more people would be happy with the design. Anyway – this post is about the Euro 2012 football games, so I’ll provide some more images related to the topic:

 

uefa cup 2012 brand design

The logo looks good on B&W backgrounds which is very important.

 

uefa cup 2012 color brand design

 As you can see, a combination of the logo design on a color background is not a problem for the eye, too.

 

We have to admit – all the graphics are approached very professionally and are excellent examples for good branding.

uefa cup 2012 brand design

 

Some materials from the current website of the event:

uefa cup 2012 web design

 

And this is the background file itself.

uefa cup 2012 floral design

 

The pattern used alone.

uefa cup 2012 floral background

 

Some banner designs with the floral elements.

uefa cup 2012 banner design

A horizontal extended “uefa” version

uefa cup 2012 banner design

 

And some hand-picked moments from the video :

Happy football watching!

 

Some source:

http://artofvisualcommunication.blogspot.com/2010/08/euro-2012-tournament-identity.html

 

Margarit Ralev created Logoblink.com in 2007, as a 100% logo design blog.
He started his career as s freelance web designer in 2001. Ralev.com design portfolio was created in 2004. In 2006 he registered “Ralev.com Ltd.”, a company providing all sorts of advertising and graphic design services. Since 2008, the company focused on brand identity design and brand consulting.

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