Euro 2012 Poland-Ukraine brand design

It’s colorful, it’s extravagant.. and it’s not the typical Euro Championship logo, but with the right presentation everything’s fine.

Actually the video is made back in 2009, but it’s a really good example of how a brand design should be approached and presented. If the London 2012 Olympics logo had the same presentation – I bet more people would be happy with the design. Anyway – this post is about the Euro 2012 football games, so I’ll provide some more images related to the topic:

uefa cup 2012 brand design
UEFA Euro 2012 logo design

The logo looks good on B&W backgrounds which is very important.

uefa cup 2012 color brand design
Euro 2012 logo variations

 As you can see, a combination of the logo design on a color background is not a problem for the eye, too.

We have to admit – all the graphics are approached very professionally and are excellent examples for good branding.

uefa cup 2012 brand design
Euro 2012 brand design

Some materials from the current website of the event:

uefa cup 2012 web design
Euro 2012 web design

And this is the background file itself.

uefa cup 2012 floral design
Euro 2012 background pattern

The pattern used alone.

uefa cup 2012 floral background
Euro 2012 background pattern

Some banner designs with the floral elements.

uefa cup 2012 banner design

A horizontal extended “uefa” version

uefa cup 2012 banner design
banner design 2

And some hand-picked moments from the video :

Uefa Euro 2012 logo design 01
screenshot 01
Uefa Euro 2012 logo design 02
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Uefa Euro 2012 logo design 03
screenshot 03
Uefa Euro 2012 logo design 04
screenshot 04
Uefa Euro 2012 logo design 05
screenshot 05
Uefa Euro 2012 logo design 06
screenshot 06
Uefa Euro 2012 logo design 07
screenshot 07
Uefa Euro 2012 logo design 08
screenshot 08
Uefa Euro 2012 logo design 09
screenshot 09
Uefa Euro 2012 logo design 10
screenshot 10
Uefa Euro 2012 logo design 11
screenshot 11

Happy football watching!

Some source:

http://artofvisualcommunication.blogspot.com/2010/08/euro-2012-tournament-identity.html