Author: Bilyana Georgieva

In this post I will introduce you with more detail to the creation, different uses, and variations of the famous McDonald’s logo. That’s right – the golden arches. Similarly to Starbucks, McDonald’s is a global powerful corporate player and one of the pioneers in the fast food restaurant chains business. Likewise all businesses, it started on a small scale with a single location in Southern California. In 1937, McDonald’s was first a restaurant that sold hot dogs, orange juice, coffee and tea. Then, it was moved to San Bernardino and it was converted to a BBQ restaurant. Soon after, an…

In this post I am going to present you the history and variations of the Starbucks logo. This includes formation of the genuine design and groups of logo designs as part of the Starbucks logo mania. I have compiled several publications on this topic and I have also included some of my own observations. Hope you enjoy it! Starbucks logo design The first logo of Starbucks resembled a “cigar band” (#2) with a Melusine (#1 – the two tailed mermaid) inscribed in it. Sirens or otherwise known as mermaids were believed to be seducers.  There is an obvious psychological association…