Author: Marina H

We have all heard of the athletic rooster, or as it is more famous – Le Coq Sportif. The triangular (in most cases) logo with the rooster can be seen on variety of shoes, shorts, t-shirts and other sports equipment. Whereas the French company producing sports clothing originated back in 1882, the first branded products were available on the market from 1948. This is when Le Coq Sportif came up with their first logo design focusing on the rooster as does the name of the company. This is due to the reference to the Gallic rooster – an unofficial national symbol…