General Electric Brand Guidelines [PDF]


This General Electric Guideline is designed for print advertising and covers :

1.0 Brand Architecture

2.0 Monogram

3.0 Tagline

4.0 Color Palette

5.0 Typography

6.0 Imagery

7.0 Tone of Voice

8.0 Gray Bar

9.0 Transition Designs

10.0 Limited Space

11.0 Classifieds/Yellow Pages

12.0 Outdoor

13.0 Grids

There are many GE guidelines out there, since the company has a lot of activities, but I believe this is one of the most interesting PDFs.