All articles tagged as "logo guidelines"

Lynda logo guidelines

The chance you haven’t watch any lynda.com video tutorial is quite small. Something like 00.5% – especially if you are a professional graphic designer. Lynda.com could be defined in my opinion as a visually stable brand. One and the same logo / logotype for so many years. That’s why I was curious what’s in the logo gidelines…The guidelines are as tide and simple ( in the good way ) as is any…
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McDonald’s Logo Mania

In this post I will introduce you with more detail to the creation, different uses, and variations of the famous McDonald’s logo. That’s right – the golden arches. Similarly to Starbucks, McDonald’s is a global powerful corporate player and one of the pioneers in the fast food restaurant chains business.Likewise all businesses, it started on a small scale with a single location in Southern…
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HYUNDAI Logo guidelines

HYUNDAI’s logo is a decent one and so is the logo guideline. Old ( 2002 ) , but interesting, in its 93 pages ( 7 MB ) you can read about:SymbolMarkLogotypeSignatureColorTypefacesStationerySignageVehiclesPromotion ItemsUniformsIt’s interesting the hierarchy between Hyundai and its dealers. Also the various vertical and the horizontal variations of positioning the logotype and the mark. Click here…
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General Electric Brand Guidelines [PDF]

This General Electric Guideline is designed for print advertising and covers :1.0 Brand Architecture2.0 Monogram3.0 Tagline4.0 Color Palette5.0 Typography6.0 Imagery7.0 Tone of Voice8.0 Gray Bar9.0 Transition Designs10.0 Limited Space11.0 Classifieds/Yellow Pages12.0 Outdoor13.0 GridsThere are many GE guidelines out there, since the company has a lot of activities, but I believe this is one of the…
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Beeline Brand Book [PDF]

Beeline / Билайн is named “the best Russian brand 2008”.  It’s a mobile operator with a nice brand design. The logo guideline here is in Russian, but I guess, you’ll get the idea even if you don’t speak the language. Click on the picture to download the PDF. File is 29 pages, 1 MB only. Otherwise, visit VimpelCom to understand more about the Beeline brand design.
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Symantec logo guidelines 2000 [PDF]

This symantecbrandguidelines is more about the logo itself. The documents is from 2000, but still – it looks like designed yesterday. I think it’s unuasual that the guideline covers more the logic of designing the symbol / logo, than the usage itself. This is an interesting approach. The PDF is not big – just 20 pages, 245 KB, but it must be seen.  Here we meet again the polite and intelligent way…
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AT&T logo guidelines [PDF]

A clean and ordered logo guidelines about the previous AT&T mark. Old, but gold ! I like the way things are presented – pages are not empty, but not too crowded with schemes – you can easily absorb the information.  Also simple explanations are given, so that a non-designer should work in a correct manner with the logo.  Just click on the picture to open the PDF in a new window.
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