All articles tagged as "brand guidelines"

General Electric Brand Guidelines [PDF]

This General Electric Guideline is designed for print advertising and covers : 1.0 Brand Architecture 2.0 Monogram 3.0 Tagline 4.0 Color Palette 5.0 Typography 6.0 Imagery 7.0 Tone of Voice 8.0 Gray Bar 9.0 Transition Designs 10.0 Limited Space 11.0 Classifieds/Yellow Pages 12.0 Outdoor 13.0 Grids There are many GE guidelines out there, since the company has a lot of activities, but I believe this…
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Beeline Brand Book [PDF]

Beeline / Билайн is named “the best Russian brand 2008”.  It’s a mobile operator with a nice brand design. The logo guideline here is in Russian, but I guess, you’ll get the idea even if you don’t speak the language. Click on the picture to download the PDF. File is 29 pages, 1 MB only. Otherwise, visit VimpelCom to understand more about the Beeline brand design.
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Skype Logo and Brand Guidelines

90 pages of great graphic design! A perfect brand document from which we should learn. Click on the image to browse the Skype Logo and Brand guidelines PDF in Flash or click here to download this skype logo and brand guidelines from the official site. If you’re interested in why the software is named after a random word – check out this article in High Names.
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