All articles tagged as "typography"
Update 2019 Service is no longer available.Actually it’s a new free tool for custom fonts, but it also looks an easy alternative tool to make a great logotype. Watch the movie or just go and experiment. I don’t have a printer around me so I’ll try it next few days.How it works ? 20 sec registration.print the layouttake a snapshot of the already filled layout and start mastering your typoWhy use it…Keep Reading →
Here’s what we read in Michael C. Place’s ( BUILD ) blog :“A while ago we received an email from Gary Hustwit the director of ‘Helvetica – A Documentary Film’ asking our advice on what type I would use for a new documentary he was producing on product design. We replied saying it might be nice to make the letterforms from actual products, he liked the idea, and would we be up for doing it?We said…Keep Reading →
This General Electric Guideline is designed for print advertising and covers :1.0 Brand Architecture2.0 Monogram3.0 Tagline4.0 Color Palette5.0 Typography6.0 Imagery7.0 Tone of Voice8.0 Gray Bar9.0 Transition Designs10.0 Limited Space11.0 Classifieds/Yellow Pages12.0 Outdoor13.0 GridsThere are many GE guidelines out there, since the company has a lot of activities, but I believe this is one of the…Keep Reading →