As you know Starbucks redesigned their logo for their 40th anniversary (2011). Twitter was flooded with the news last week. Bullet points in the story are:Why? They need to sell more stuff than just coffee these daysWho? The design (the crop) was home-made ( in-house design by Starcbucks)Who else? Lippincott and BBDO will help for the brand rollout in the next few months.Reaction: designers are OK…Keep Reading →
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In this post I am going to present you the history and variations of the Starbucks logo. This includes formation of the genuine design and groups of logo designs as part of the Starbucks logo mania. I have compiled several publications on this topic and I have also included some of my own observations. Hope you enjoy it!The first logo of Starbucks resembled a “cigar band” (#2) with a Melusine (#…Keep Reading →