This is the official Obama 2012 campaign logo. No surprise that they are sticking to the logo form the previous campaign. After all, it worked out pretty well for the previous campaign. I’ve read somewhere that the used font is called Gotham Serif. I was wondering what the logo would look like if the stroke was not part of the design, so that it could be bigger and more recognizable. Fortunately…
Briefly: Sol get the assignment to design the political logo of the Obama’s campaign. This is late 2006. He and the small team from MODE ( first 5, than reduced to 3 incl. him ) should deliver unique logo for this unique candidate. Now when Sol is already part of the ” VSA partners” ( some interesting brand case studies, by the way ), he talks about the process in two movies – 8and 5 min. If you…
