elections Obama 2012 campaign logo design

This is the official Obama 2012 campaign logo. No surprise that they are sticking  to the logo form the previous campaign. After all, it worked out pretty well for the previous campaign. I’ve read somewhere that the used font is called Gotham Serif. I was wondering what the logo would look like if the stroke was not part of the design, so that it could be bigger and more recognizable. Fortunately, I found that somebody else experimented with this idea as well, so I didn’t have to do it myself. :) The following versions are designed by Scott :


elections campaign logo design

After reviewing the variations we can conclude that they used the white stroke and sacrificed the scale  in order to be able to use blue  background. I like the original version – it’s elegant in this scale for sure.


vintage variation campaign logo design

This is a campaign logo design with a more traditional, vintage look. As far as I know this is not an official logo, but it’s interesting in its own old-school way.


paris version Obama campaign logo

This logo is designed by Ethan for the Paris Fans of Obama.



negative campaign logo

An interesting interpretation I wanted to share. :)


negative toilet version campaign logo

negative toilet version campaign logo

The upper one was a little bit hard to guess. I wasn’t sure if got it right, but seeing the small version in another site explained it all.


deviantart campaign logo design

deviantart campaign logo design

Clever approach. Not too offensive or obvious, but it definitely makes you think about it.

The spoofs are from Devian Art as it’s written on the pictures :)


Some logo questions are popping up like: is it OK to make neat minimalistic masterpieces for campaign logos when they appear to be very fragile in terms of spoofs and malicious redesigns? Are the people who gonna appreciate the clean and elegant shapes more than the people who gonna appreciate the toilet seat shape?

We’ll see the answer when the elections are over.

Margarit Ralev created Logoblink.com in 2007, as a 100% logo design blog.
He started his career as s freelance web designer in 2001. Ralev.com design portfolio was created in 2004. In 2006 he registered “Ralev.com Ltd.”, a company providing all sorts of advertising and graphic design services. Since 2008, the company focused on brand identity design and brand consulting.

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