Author: ani
an ambigram design for ambigram An ambigram is an art form that can be read in the same way from another viewpoint or orientation. John Langdon and Scott Kim are the two artists who have been most responsible for the popularization of ambigrams. Douglas R. Hofstadter has focused his research on the sense of “I”, consciousness, analogy-making, artistic creation and etc. He describes an ambigram as a “calligraphic design that manages to squeeze two different readings into the selfsame set of curves.” Here I collected some good examples of ambigrams designed in different styles. Can you read all designs from this ambigram logo…
As the coffee is my favorite everyday drink I did a research on the coffee brands and their logos from around the world. I’ve collected the most interesting of the famous coffee logos for you to see here! Enjoy them:) Coffee brand logo designs pt. 1 It’s interesting how different the approach to each logo design is. The company’s logo is the most important part of the corporate identity. Therefore, brand logos should communicate with consumers and users on a personal level. In this way they are affecting the market’s opinions towards the brand on a psychological level. The logos I…
Guimaraes 2012 logo Last year I was invited by my friend and colleague Tiago Lemos to visit Portugal. So it happened that in 2012 the city of Guimaraes, Portugal was the European Capital of culture. The city is famous for its museums, plenty of monuments, cultural associations, art galleries and popular festivities. During the time it was the capital of culture you could see the graphic identity designs for the occasion all over the city. The main design is created by João Campos. The idea of the logo comes from the shapes of the castle walls and the helmet of the first Portuguese king and founder…
M. vintage posters **** M. vintage posters It is one of the two largest tire manufacturers in the world along with Bridgestone. French tire company Michelin has been around for a very long time. This is probably why their pudgy white mascot Bibendum is now intrinsically part of cycling graphic design. We are all familiar with his layered tire appearance, but we may be less acquainted with the history of the brand. It is actually one of the oldest in the world. In 1997, Olivier Darmon published a definitive Michelin history. The book is called Le Grand Siècle de Bibendum (The…
Let’s present you one of the largest snowboard brands in the world – Burton. It is founded by Jake Burton Carpenter in 1977 – he built the world’s first snowboard factory. His variety of products are marketed worldwide in over 4,340 stores with more than 1/3 being located in the US. Burton Snowboards logo The key to create a great logo design is flexibility, simplicity and adaptability. When using many details in a logo it becomes unreadable, overdone and difficult to adapt to brand materials. Simple logos are easy to recognize and remember. A well-designed logo is one that can be adapted to…