Michelin Logo in vintage posters

tire company vintage posters
M. vintage posters

It is one of the two largest tire manufacturers in the world along with Bridgestone.

French tire company Michelin has been around for a very long time. This is probably why their pudgy white mascot Bibendum is now intrinsically part of cycling graphic design. We are all familiar with his layered tire appearance, but we may be less acquainted with the history of the brand. It is actually one of the oldest in the world.

In 1997, Olivier Darmon published a definitive Michelin history. The book is called Le Grand Siècle de Bibendum (The Michelin Man: 100 Years of Bibendum). Somehow we just can not help but smile when looking at Bib. We wish he still smoked though – as with everything, he was way cooler back then.

Advertising art and vintage posters of Michelin over the years.

****Advertising Age describes the Michelin Man advertising in glowing terms. Introduced in 1897, the Michelin Man was an idea conceived by Edouard Michelin.

1897

company vintage posters
Michelin in 1897

Michelin Advertising Poster from 1897. Author anonymous, France.

1898

tire company vintage posters
Michelin in 1898

** A 1898 poster by O’Galop of Bibendum, the Michelin Man.**

1899

tire company vintage posters
Michelin in 1899

Michelin Vintage Bicycle Poster from 1899. Author O’Galop, France.

1903

company vintage posters
Michelin in 1903

Advertising poster for Michelin from 1903. Author O’Galop, France.

1908

tire company vintage posters
Michelin in 1908

Advertising poster Michelin Indechirable Indien from 1908. Author Fraikin.

1910

tire company vintage posters
Michelin in 1910

Advertising poster for Cycle Race Velodrome from 1910.

**

**

tire company vintage posters
Michelin in 1910

Advertising poster from 1910. Author O’Gallop, sold for 950 euro.

1912

company old-school posters
Michelin in 1912

Advertising poster for Michelin from 1912. Author H. L. Roowy, France.

company old-school posters
Michelin in 1912

Advertising poster for Michelin from 1912. Author **H. L. Roowy, France.**

1913

company vintage posters
Michelin in 1913

Michelin Poster from 1913. Author O’Gallop.

1915

company vintage posters
Michelin in 1915

Michelin Poster from 1915. A**uthor anonymous.

**

1916

company vintage posters
Michelin in 1916

Michelin Enveloppe Velo from 1916. Author Fabiano.

1916
tire company vintage posters
Michelin in 1916

North African Michelin Tire Tour  Poster from 1916. Author Bernard Villemot.

1920

**

tire company vintage posters
Michelin in 1920

**

Italian Michelin Poster from 1920.

tire company old-school posters
Michelin in 1920

Advertising poster for Michelin. Author **H. L. Roowy, France.**