When it comes to logo design for coffee shop or cafeteria there aren’t a lot of different choices for symbols that we could use. Coffee cups and coffee granules, warm colors and specific typography are some of the most commonly used elements in this kind of graphic design. But that doesn’t mean that the commonly used symbols couldn’t stand with different appeals in a different ways for…Keep Reading →
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As you know Starbucks redesigned their logo for their 40th anniversary (2011). Twitter was flooded with the news last week. Bullet points in the story are: Why? They need to sell more stuff than just coffee these days Who? The design (the crop) was home-made ( in-house design by Starcbucks) Who else? Lippincott and BBDO will help for the brand rollout in the next few months. Reaction…Keep Reading →
In this post I am going to present you the history and variations of the Starbucks logo. This includes formation of the genuine design and groups of logo designs as part of the Starbucks logo mania. I have compiled several publications on this topic and I have also included some of my own observations. Hope you enjoy it! The first logo of Starbucks resembled a “cigar band” (#2) with a Melusine…Keep Reading →