Author: Boris
Hidden meanings is a favorite topic for logo designers, curious marketers or just some cool nerds. The car brands usually have logos which contain hidden meanings and that’s why we selected three big players from the industry and explored their logos. Hyundai, Toyota and BMW are on the desk. Hyundai hyundai-logo What on H-letter could be hidden? It’s a relevant question to ask when someone talks about hidden meanings and mentions the Hyundai’s logo. The truth is that the South Korean company is presenting more than just a letter in its logo. Asian values is the keyword that hints the hidden…
The United States’ flag is a major symbol not only of the American nation but of the American values – freedom and independence as well. US has probably one of the richest on symbols flags among all the countries in the world. Today it contains 50 stars and 13 stripes. Originally it had 13 stars that represented each American colony. However, the 50 stars today represent the number of states in America. ted-cruz-presidential-campaign The colors of the flag are symbolic too. The red stands for hardiness and valor, the white stands for purity and blue symbolizes the justice and freedom.…
After the change of the name of Google Company with Alphabet, there comes another big change. A new logo. The announcement in Google’s blog says that the changes in the logo reflect the changes in the way people are reaching the destination Google. 17 years ago Google was only desktop reachable destination, but in 2015 people are getting in through multiple devices and not only by typing on a keyboard. > > “Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest…
One of the events that marked the end of 2014 for the internet community was the Sweden official’s involvement in putting offline the popular torrent tracker thepiratebay. However only 2 months later the mother ship of the online pirates came back with the proverbial symbol of resurrection – the phoenix. Probably the phoenix will stay on the homepage temporary as a symbol of the website’s rising from the ashes. But it’s not excluded to stay permanent as the Bay‘s new logo. The piratebay phoenix logo The circumstances around thepiratebay‘s comeback raise attention towards the phoenix as a symbol of rebirth and this is why…
Famous rock bands logos It is undeniable fact that when we talk about musical CDs, vinyls and posters graphic design and music go hand in hand. Logo design and branding of the various music bands and singers seem to create the perception of music industry as a corporate enterprise. The distinctive corporate identity is essential for every kind of business aiming to be successful and recognizable, including music as well. Logo helps us to remember a product and in music’s context context it is an essential element that allows us to visualize not only the musicians’ identity but also their sound.…
Reebok redesign logo Reebok company was found in 1895 in a small England town with the name “JW Foster and sons”. The company changes its name in 1958 when the sets the goal to design, sell and distribute sport accessories for fitness and casual occasions, clothes and equipment all over the world. In 2006 the Adidas group acquired Reebok. The company has focused more on fitness rather than specific sports and began to support the CrossFit movement. With the launch of the support campaign the company featured the “Delta” logo for the first time. In march 2014 the Delta symbol…
Cafeteria logos When it comes to logo design for coffee shop or cafeteria there aren’t a lot of different choices for symbols that we could use. Coffee cups and coffee granules, warm colors and specific typography are some of the most commonly used elements in this kind of graphic design. But that doesn’t mean that the commonly used symbols couldn’t stand with different appeals in a different ways for different consumers. Better prepare a cup of nice coffee for yourself, because we’re about to go trough 10 wonderful logo examples, designed for these cozy places where we all love to…
Bing is the search engine of Microsoft that was launched in the middle of 2009. Bing logo redesign In September 2013 Microsoft presented their new Bing logo. The introductory video on this occasion marked the rivalry with the search engine of google and tried to position it like “something more than just a box with search results”. The video indicates a huge amount of bing’s qualities compatible with tablets and smartphones, and other Microsoft products as well. With the complete redesign and the new features it became clear that Bing takes on directly with Google. “The new Bing identity is more…
The superheroes we all know from movies and comics are always hiding their true identity and that’s why they express their presence with other symbols like outfits, phrases and as some of the most famous companies nowadays – with logo. The curious thing about the heroes is that their logos are perfectly fitted to the guidelines the corporate world uses today – they are recognizable and original. Their signs had their own evolution trough the years, but the main concept has been kept till nowadays. It’s worth opening a word about it because these logos have proven timeless, sticky and…
A lot of praise could be said for the talented graphic designers from all over the world and their work. This post will open a word about the ones who made their way from Japan. The Japanese graphic designers’ work embodies rich culture, traditions, colors, shapes and concepts, which are a way far from the western world’s tendencies. After the war the country of the “rising sun” turned out with a big potential in the field of culture and industry. Even without the historical knowledge one could easily remark how creative, abstract and unique the Japanese art is, especially when…