All articles tagged as "logotype"

Prezi with a new logo

You probably know the best online software for presentations out there – PREZI. Recently they have changed their brand identity.  It’s now more “blueish” and more cold-corporate. The logotype is more conventional. Personally I like the funny two-way-“r”. The “e” is the already popular “smiled-haineken E”  In case you wonder where the mark comes from and why it’s so detailed for a logo – it’s…
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Anatomy of the logotype

You are probably working with fonts from some time now.. and you don’t consider yourself as a type nerd, but it’s a good thing to go back to the basics and check what’s what. Here you go – practice : Stem Counter Shoulder Serif Ascender Arc of stem Link Loop Ear Serif Arm Crossbar Ascent Ascender line Cap height X-height Baseline Descender line Descent Apex Aperture Finial Axis Crotch Leg Chin…
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The Power of the Brand, a Häagen-Dazs Example

The brand can set one seller’s goods or service from the others’. A brand may identify one item, a family of items, or all items of that seller. So, we can say that a Brand is the personality that identifies a product, service or company. A good brand can transmit to the user/consumer, aspects like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become…
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Logo design video: making a decent logotype in 30 minutes

It’s a speeded up logo design screencast for a new startup called “ NomadJob.com ” . Basically I did not want something too fancy and experimental. First I bet on few ready-made fonts…, but then I thought – what the heck – I’m gonna give myself a 30 minute frame.. and what I design is going to be what I’ll use. Sometimes some people are more productive in a tight schedule. I guess I’m one of those…
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Doyald Young, Logotype Designer

Warning : Doyald Young’s story is so inspiring that you may want to play the movie below again and again. It is 39 minutes long, but it’s totally worth. Video at the end of the post. Here are some screens and words from it: One of my heroes says : I do not want to draw a beautiful letter, I want to draw a good letter. Why make another logotype, when there are thousands of fonts out there…
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Playstation 3 new logo design

It’s a little confusing, but here’s what you should know : SONY is using 3 main logos for this brand. The colorful Playstation logo (now monochrome) of the mother-brand, the PSP logo (Playstation Portable) and the Game Console logo (called also Playstation).  For the new release of the PS3 (the new game console) – SONY used a new logo. It’s actually quite cool and compact. It’s also inspired by…
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