Reebok company was found in 1895 in a small England town with the name “JW Foster and sons”. The company changes its name in 1958 when the sets the goal to design, sell and distribute sport accessories for fitness and casual occasions, clothes and equipment all over the world. In 2006 the Adidas group acquired Reebok. The company has focused more on fitness rather than specific sports and began to…
Bing is the search engine of Microsoft that was launched in the middle of 2009. In September 2013 Microsoft presented their new Bing logo. The introductory video on this occasion marked the rivalry with the search engine of google and tried to position it like “something more than just a box with search results”. The video indicates a huge amount of bing’s qualities compatible with tablets and…
I saw the movie poster and the logo recently. May be it’s just me, but I saw a pistol in it, not just a 2 dynamic / italic words with a common starting letter. So I’ve spend 5 minutes to play with it and make it more readable. As a result – cock at the back and sight at the front were added. I wanted to post it as an illustration of how you can add just 2 little details and transform what you…
This post is about the new Pepsi “smile”. They say they’ll invest 1 billion USD for rebranding. Let’s take a closer look. The new Pepsi logo was launched a few months ago and since then I’ve heard and read a lot of different opinions about the quality of the new mark. As every redesign, most people doesn’t accept it at first and even deny it. But actually this new logo is a great move. I think…
