Author: Margarit Ralev
Beer-book-The-Lion-Brewery-Inc-1930s-1940s-beer-logo 1 – The Lion Brewery Inc 1930s-1940s. May be we can define “Gibbons” as a good example of true oldschool American logotype. The colors are great, too. A new coffee table-topper from Chronicle Books, Beer: A Genuine Collection of Cans , peers into the 1,400-plus collection of beer can-enthusiast John Russo and presents nearly 500 of the most interesting finds that represent craft breweries now out of business and iconic brands that have continually altered their image throughout the last half decade. Compiled by Dan Becker (Russo’s stepson) and Lance Wilson ( both live and work in San Fran ),…
No, Honeywell is not rebranding 🙂 It’s just another visually stable brand* that deserves recognition. What is Honeywell NYSE: HON is a major American multinational corporation that produces electronic control systems and automation equipment. It is a major supplier of engineering services and avionics for NASA, Boeing and the United States Department of Defense. The company was founded by and named after Mark C. Honeywell, a pioneer in automation technology. Honeywell is traded under the ticker symbol HON on the NYSE with a market capitalization of US$30 billion (2006). The company is part of the Dow Jones Industrial Average Index.…
pilot-handwritten-logotype [Update 2019] Service is no longer available. Actually it’s a new free tool for custom fonts, but it also looks an easy alternative tool to make a great logotype. Watch the movie or just go and experiment. I don’t have a printer around me so I’ll try it next few days. How it works ? 20 sec registration. print the layout take a snapshot of the already filled layout and start mastering your typo Why use it ? If you are a professional brand design – this could be some fun If you are non-professional : you can make something…
logo-shoes-01 the logo logo-shoes-02 the logo transferred on the shoes logo-shoes-03 the logo and the wooden box idea logo-shoes-04 the shoes are nice, but the logo and the box are just giving another dimension of the entire project, right ? logo-shoes-05 Logo design : Pavel Pavlov Packaging : Archabits Studio ( Anastas Marchev & Bistra Popova )
Rio 2016 Olympic logo So this is the Rio 2016 Olympic logo. As every olympic logo – it’s in the center of attention for 90% of the graphic designers in the world… most oftenn accompanied by the words “I could design a better one” or “I can do this for 5 minutes”… etc. Yes, often a logo could be better designed or could be reproduced in 5 minutes. The thing is that a design is chosen for a reason and the faster you can memorize and reproduce it – the more successful it is probably going to be. I’ll try…
Starbucks possible logo changes 2011/2021 As you know Starbucks redesigned their logo for their 40th anniversary (2011). Twitter was flooded with the news last week. Bullet points in the story are: Why? They need to sell more stuff than just coffee these days Who? The design (the crop) was home-made ( in-house design by Starcbucks) Who else? Lippincott and BBDO will help for the brand rollout in the next few months. Reaction: designers are OK with it, consumers are not so OK, but they’ll get used to it after a month or so. It’s only logical that for the 50th anniversary they’ll create…
Some time ago I’ve migrated from PC to Mac so may be I can cover fare share of the most important differences between designing a logo on PC and designing a logo on Mac. Points described bellow are not ordered in some certain way and represent only my personal experience. Also they refer to the differences between PC laptop, using Windows XP and Macbook pro, using Snow Leopard. logo-design-with-mac Most of the software is the same, but the shortcuts are different. You’ll need time and patience to get used. I adore the partial print-screen function in Mac – it helps…
symmetrical VS assymetrical Niels van Quaquebekeand Steffen Giessner of the Rotterdam School of Management showed logos of 100 Global 500 companies to two groups of participants. One group rated them on attractiveness and symmetry; the other judged whether the logo suggested that the company behaved ethically. The result: Rationally or not, people associate symmetrical logos with more ethical, socially responsible behavior. source: hbr.org via: iamjustcreative Thoughts : All kind of symmetry and mirror images are welcomed by the viewer. This is also the main motive plastic surgeons present to future customers – to make you “symmetrical”. Every designer knows that there is no…
Grab the popcorns and the ice-cream with your favourite logo and sit down to enjoy this epic logo spoof. Pay attention- the movie is 8:35, but it’s worth watching. In case you are asking yourself “What’s this thing” ? – It’s an AICP 2010 Chicago Sponsor Reel. Made by Optimus and ONE… whatever this should mean 🙂
top-youtube-movie-logos So this is the limited edition poster of Ibraheem Youssef and the interesting part is that all these logos are illustrating the top Youtube movies for 2010. I guess one can take notes how some things are done or what to avoid. Overall – good job. Which one is your favourite logo here ? He’s writing in his blog : “Paul and myself enjoyed working on this thoroughly throughout December, It started off with a massive YouTube 5 hr viewing session, in which we watched the top 100 Videos of all time and brainstormed / sketched their respective iconography.…