Author: Margarit Ralev

The video you gonna see is just a theory I found while I was browsing. I’m not saying it’s great or bad. I’m just posting it here, because there are certain things that you could find useful. The only thing I’m sure about is that this recommended shape is making things easier for positioning your logo in many layouts & grids. As usual – if you have an opinion – feel free to share it 🙂

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generalelectric-brand-guidelines This General Electric Guideline is designed for print advertising and covers : 1.0 Brand Architecture 2.0 Monogram 3.0 Tagline 4.0 Color Palette 5.0 Typography 6.0 Imagery 7.0 Tone of Voice 8.0 Gray Bar 9.0 Transition Designs 10.0 Limited Space 11.0 Classifieds/Yellow Pages 12.0 Outdoor 13.0 Grids There are many GE guidelines out there, since the company has a lot of activities, but I believe this is one of the most interesting PDFs.

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Here are some interesting statistics about the design salaries in USA and around the world.  If you are a client – these graphics can show you where to order you logo design. If you are a logo designer – you can compare figures with your international colleagues. If necessary – rise the price of your logo design services 🙂 First we’ll take a look at the North America’s salaries ( click on the image to enlarge ). No surprises – the California designers are one of the best in the world and they charge properly. Let’s see what’s the international…

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Kopimi ( Copy me ) is a kind of new author license.  As you can presume, the idea is to make all the content of the specific author free for copying.  You can see the Kopimi logo in action at the end of the PirateBay.org website. I’m making this post for 3 reasons : 1 – to present you the new logo, you gonna see more and more 2 – to present my interpretation of the logo ( providing an EPS file to download ) 3 – to make you involved, so you can design your own version and this…

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Fun

This post is about the new Pepsi “smile”. They say they’ll invest 1 billion USD for rebranding. Let’s take a closer look. The new Pepsi logo was launched a few months ago and since then I’ve heard and read a lot of different opinions about the quality of the new mark.  As every redesign, most people doesn’t accept it at first and even deny it. But actually this new logo is a great move. I think is genius step forward. Pay attention, I’m talking about the logo here, not about the brand, Seth is singing different song. So, they bring…

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Beeline / Билайн is named “the best Russian brand 2008”.  It’s a mobile operator with a nice brand design. The logo guideline here is in Russian, but I guess, you’ll get the idea even if you don’t speak the language. Click on the picture to download the PDF. File is 29 pages, 1 MB only. Otherwise, visit VimpelCom to understand more about the Beeline brand design. beeline-logo-guideline

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