All articles tagged as "spherical logo"

New Xerox logo theory

OK, Xerox got a new logo. That’s right. Why? Here’s the new logo theory of  businessweek  : ** Making the Brand More Approachable** Designed in the 1960s by branding firm, Chermayeff & Geismar, the familiar block-capital-letter XEROX wordmark, most often seen around the world in red, did not lend itself to the three-dimensional world of Internet and mobile-phone marketing canvases. The new logo…
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