Latest Entries

The First American Book On How To “Select” A Successful Logo

Published in 1947, the  Textile Brand Names Dictionary __was devised as a simple resource for those entering the textile business. I’ll copy for you a small paragraph from the Heller’s blog that’s probably representing the essence of the things: This book was possibly the first American primer on how to “select” a successful mark. So, in the spirit of advancing design history it is instructive…
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Tag the logos

All you do is type the first thing that comes into your head for each logo (every time you hit “submit,” a new logo comes up). Over time (not a lot of time, in this case, which I’ll get to in a minute),  each featured brand has its own tag cloud, representing the collective perception and thoughts of that brand. The more times a word or phrase is typed by people, the bigger it shows up in the tag…
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Logo Room Stefan Kanchev or how to make your logo exhibition

This is a video from the exhibition in Krakow, Poland by Magdalina Stancheva . Pay attention how they’ve ordered the logos in a grid and then put a light spot on the personal logo of Stefan Kanchev – the “eye”. Rumors are : a book about Stefan Kanchev will be published in the summer of 2011 in English. We’ll keep you informed about the progress :)
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10 Not So Popular Rules That Will Boost Your Logo Design Process

Here are 10 Logoblink ruls that will boost your logo design process: Get yourself a decent deadline . At least one week. Postpone the logo design. Start doing it after a period of a few days – let the idea grow and visualize it mentally before put it on the paper. Forget about the pencil. Grab something different – a charcoal, a marker or just don’t draw on the paper – you can use sand or damp…
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4 Places To Put Your Logo On The Bottle

I was first impressed with the package… then I’ve noticed that they’ve used the logo on a few different places without overdoing the identity. The logo itself is nice in both of the variations – the positive and the negative glass, formed by the two faces, the two strangers. It’s a famous optical illusion, used in many places with different proportions. I hope this nice package design will inspire…
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Lynda logo guidelines

The chance you haven’t watch any lynda.com video tutorial is quite small. Something like 00.5% – especially if you are a professional graphic designer. Lynda.com could be defined in my opinion as a visually stable brand. One and the same logo / logotype for so many years. That’s why I was curious what’s in the logo gidelines… The guidelines are as tide and simple ( in the good way ) as is any…
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FIAT Logo Redesign 2011

Fiat is dividing into two subdivisions and from 2011 these subdivisions will have 2 new logos. Fiat statement : “ The new logo has been created in response to the need to differentiate the automobile group from the product-related brand, reinforcing the parent company’s role in the management of a multibrand group ,…” The logos are designed by the company made the Fiat logo redesign in 2005. Old…
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Equus logo design – Hyundai Premium Brand

Toyota has Lexus, Nissan has Infinity and Hyundai invented Equus  back in 1999. In 2009 they released the new version of the car. In the end of 2010 they have started the campaign and I think this year (2011) we’ll hear more and more about it. There are already reviews in YouTube in which the government (of South Korea) is supporting the brand by using the cars for their leaders so you can get…
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Vimeo Winter Holiday Logos 2010

The first one is the original logo on the front page. The rest are the Vimeo.com holiday logos for the end of 2010. They are still visible in the inner pages. Or at address : http://a.vimeocdn.com/images/logo _ vimeo _ holidays_1.png ( 1 to 5 ). I think they are cute. May be a a snowflake is missing… The “Rudolf” ( #5 in the picture above ) and the “party” ( #3) are my favourite. With these nice…
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You can order a logo design as a barter now…

…or at least you can request one :) Barter design is something that will become trendy, it just needs some time. What does barter design actually mean? An example – you are some kind of entrepreneur and you need a logo design for your organization. Nothing special really, you don’t want to spend an amount of money. However, you still want/need a designers’ touch – something unique a specialist has…
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