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Photoshop logo web2.0 beginners tutorial

This is a pretty brief but useful video, especially if you are not familiar with basic photoshop techniques. It’s up to you to decide if this is a “web2.0” logo or it’s not. People call it this way, so here it goes just like this. * Personally, I think that this “reflection” thing is just an effort to make the shape a little bit better looking since the logo/typo itself sux. Same sh*t with the…
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44 RECYCLE logos and symbols

The following text is from the PDF above: _ The PITCH-IN symbol This symbol of a stylized person cleaning up the environment was adopted in 1976. This is stated on the website of PITCH-IN Canada ( www.pitch-in.ca ) – associated Clean World  International. PITCH-IN Canada is a non-profit organization with worldwide membership. Unlike the other recycling symbols, this symbol is not primarily used to…
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15 famous arrowlike logos

In my opinion these logos got arrows inside them or are at least arrow-shaped. Some may be called chevrons or something else, but still – these are arrowlike logos. This selection is made just for fun. I actually wanted to check how many famous logos include or resemble arrows I can find. “Kinko’s” was one of the logos I added at the last moment. The truth is that the arrow symbols were well…
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Ericsson logo / brand guidelines

Download a pdf file of 12 pages with the ericsson logo/brand guidelines . Logo guidelines are provided by the marketing or the design department. Their purpose is to mark the guides of the logo/brand usage in advertising materials and every other stuff where the logo of the company may appear. Logo guidelines are usually a few pages and are very useful when prepared for small companies. What you…
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Financial Company Logo Case

In this company logo case I’m showing the research I did before creating a logo for a finance consulting company called “Trading Finance”. The client wanted a handshake symbol for a logo design. Our creative studio offered him three separate variations in different colors: Versions 1 & 2 are clear hands icons forming an arrow going up as a symbol of growth and prosperity. Version 3 ( the chosen…
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Logo Ligatures Tips & Tricks

The Before & After magazine says: “Companies of every kind sign their names with linked letters called ligatures . Ligature means to tie. Ligatures make excellent business signatures. They’re handsome, simple and compact. And they’re fun, too—we all have initials! Some letters link in one typeface but not another. Others link in lowercase but not in upper. What follows are a variety of ways to…
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Stanford online vectorize logo tool

How to vectorize a logo online? The address is vectormagic.stanford.edu :) What you can do there is: upload an image, make some adjustments and download the vectorize result + share the logo with everybody. Here are some screens , following the process: Why it is good? Because it’s easy to use, free and handy. Thumbs up for the guys from Stanford. Thank you. PS: comparisons results: Here you…
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New Xerox logo theory

OK, Xerox got a new logo. That’s right. Why? Here’s the new logo theory of  businessweek  : ** Making the Brand More Approachable** Designed in the 1960s by branding firm, Chermayeff & Geismar, the familiar block-capital-letter XEROX wordmark, most often seen around the world in red, did not lend itself to the three-dimensional world of Internet and mobile-phone marketing canvases. The new logo…
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